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Daine is the Associate Director of Front-end Engineering, EMEA at 10up, a full-service agency with notable clients such as Google, TIME, ESPN, and BBC America. With over 12 years of experience in the field, he is a self-taught expert in Front-end Engineering and web performance, committed to making great user experiences accessible to everyone.

With a strong reputation in the Front-end Engineering field, Daine is a respected tech lead, writer, speaker, and teacher who shares his knowledge to help others succeed. A qualified Scrum Master with Agile42 and a passion for technologies like React, NextJS, TypeScript, Storybook, Jest, and much more.

At 10up, Daine oversees project delivery, manages front-end engineers, and advises on infrastructure, architecture, and best practices.

In recent years, he has spearheaded the company's web performance initiatives, consulting on various projects across the world and elevating the team with his knowledge. His initiatives include writing documentation, defining best practices, and improving communication between clients and internal teams.

Daine earned his BA in Strategic Brand Communication Degree from Vega and has held various roles in the tech industry, including Training Coordinator and Lead Corporate Trainer at Friends of Design, and Lead Open-Source Engineer for

He is an avid supporter of open-source, a WordPress core contributor, who regularly contributes tutorials and articles to major publications. He is also committed to helping women in the tech industry gain more foundational equality and valuable skill sets.

Daine's strength lies in his aptitude for learning and his detailed understanding of Design, UX, Accessibility, and Front-end technologies. He is highly adaptable to change and excels at helping teams strategize their front-end architecture.